
The Vitamin Shoppe licenses DC superheroes for BodyTech brand
The Vitamin Shoppe has teamed up with Warner Brothers Consumer Products to launch a lineup of sports nutrition products inspired by superheroes and villains from the DC Universe.
News, Analysis & Insights on Nutrition, Supplements, and Health


The Vitamin Shoppe has teamed up with Warner Brothers Consumer Products to launch a lineup of sports nutrition products inspired by superheroes and villains from the DC Universe.

Sleep-deprived, stressed, and under pressure to perform academically while balancing their newfound freedom, college students are a burgeoning yet underserved market for health and nutrition products, says The Vitamin Shoppe CEO Sharon Leite.

The omni-channel specialty retailer of nutritional products just launched TrueYou, a comprehensive assortment of supplements designed for every stage of a woman's life.