The company said the new range combines growing demand for gummies as convenient delivery format and high-strength supplements that deliver maximum nutritional impact in minimal doses.
“Thanks to our advanced gummy technology and deep formulation expertise, 17 years in the making, we’re able to offer customers these fully customizable concepts,” Sara Lesina, general manager of Sirio Europe & Americas, said in a press release.
“Enabling consumers to intake all the active ingredients they need in one, or maximum, two doses of delicious gummies a day, it’s one way to ensure pill fatigue becomes a thing of the past.”
Gummy trends and challenges
The gummy market continues to evolve and grow, opening opportunities for differentiation in the health and wellness sector.
Sirio notes that according to Innova Market Insights, launches featuring high-strength claims rose by 69% in Europe and 150% in 2024 worldwide compared to the previous year.
Additionally, the global gummy market grew 70% between 2020 and 2025 and is currently valued at an estimated $1.7 billion.
As a rapidly expanding solution for delivering high-strength ingredients, gummies appeal to consumers because of their convenience.
However, historically, manufacturers have faced challenges with processing methods and struggled to address taste and texture concerns when including increased levels of active ingredients.
Formulating gummies must take into consideration heat and liquid limitations due to the medium in which the active ingredients are being placed.
The nutraceuticals must be stable, and the flavor must appeal to consumers without too much reliance on sugar as brands are moving towards healthier, low-sugar and plant-based formulas.
Lowering the doses of the active ingredients may improve the flavor, but it usually means consumers need to take multiple daily gummies.
“XtraGummies is the culmination of extraordinary work by our 330-strong R&D team—a figure unmatched by any other nutraceutical CDMO—and commitment to technical progress and constant innovation,” Lesina said.
The new range
The new range includes six trending gummy concepts.
Xtra Omega-3 is a high-strength fish oil providing 125 mg of essential docosahexaenoic acid (DHA) per gummy. Xtra Creatine provides 1,800 mg per gummy for recovery support. Xtra Iron has triple ingredient action to enable maximum absorption and contains 14 mg of iron in a two-gummy dose.
Magnesium citrate, biotin and selenium constitute the remaining three supplements in the range, which all have a shelf-life of 24 months and are quality assured to European Standards.
The high-strength products expand Sirio’s portfolio of gummies, including vitamins and minerals, omega-3s and probiotics, all offering vegan options.
