Detox is formulated with milk thistle, artichoke leaf and pomegranate extract to promote detoxification while Balance combines chaste tree berry powder, dong-quai root powder and pomegranate extract to support the relief of common PMS symptoms.
“I know firsthand how overwhelming it can be to find effective, everyday solutions to support hormone health,” said Mari Llewellyn, co-founder of Bloom Nutrition, in a statement. “With the Bloom Hormone Health Collection, we aim to give our community the kind of approachable support that helps them feel empowered, not confused, when it comes to their bodies.”
The products, both priced at $29.99 for a 90-capsule, 30-day supply, launched last week D2C through Bloom’s website and at Walmart.
Supporting hormone health
The Bloom collection was developed in partnership with Lacey Dunn, a hormone and gut registered dietitian and author of “The Women’s Guide to Hormonal Harmony.”
Dunn told NutraIngredients that together the ingredients in Detox can help to clear out unwanted toxins, fight inflammation, rid the body of excess hormones and support the immune system.
“Many hormonal imbalances are worsened by toxin burden overload, digestive imbalances, poor liver health, inflammation and lack of bile flow,” she said. “These ingredients were selected to help address root issues, not just cover symptoms.”
She added that milk thistle is a powerful liver protector and essential for clearing excess estrogen and hormone metabolites and that artichoke leaf stimulates bile flow to support liver detox and estrogen metabolism. Pomegranate extract protects against oxidative stress.
“Bloom Detox is a gentle detoxification in that it helps to support your body’s natural hormone detox pathways by targeting the liver, gut and lymphatic system,” Dunn said. “It helps to clear excess toxins, estrogens, supports gut bacterial balance and supports drainage pathways so that your body can clear out toxins more efficiently.”
The ingredients in Balance were selected to form a synergistic formula—one that supports hormone health from multiple angles, not just by targeting one specific hormone.
Dunn explained that chaste tree berry acts on the hypothalamus-pituitary axis (HPA), specifically increasing luteinizing hormone (LH) and decreasing prolactin. This promotes endogenous progesterone production in the luteal phase and offers support for PMS symptoms, irregular cycles and mood swings.
Dong Quai contains ferulic acid and coumarins, which act as uterine tonics and promote blood flow. It exhibits mild phytoestrogenic effects, supporting estrogen balance to ease menstrual cramps, heavy periods and perimenopausal symptoms.
“Balance works by nourishing your body’s stress response, cycle regularity and hormone metabolism—using adaptogens, hormone-balancing herbs and targeted nutrients to support healthy cortisol levels and help bring hormonal harmony to your body,” Dunn added.
Bloom said it is focused on scaling these products in a hormone-related health products market that has grown consistently over the past five years and is expected to continue growing year over year.
