Last week’s big news included a U.S National Advertising Division (NAD) clarifying standards required for ashwagandha sexual wellness claims, an interview with a social media savvy nutrition brand founder discussing tips for online success, and Food Standards Australia New Zealand (FSANZ) approval of the use of MFGM in infant formula products in Australia for the first time.
NAD decision affirms ashwagandha evidence in Olly libido claims
A decision from BBB National Programs’ National Advertising Division (NAD) has clarified the evidentiary standards required for health-related claims in sexual wellness supplements. The outcome stems from a challenge brought by Bayer Healthcare LLC against Olly PBC over advertising claims for its Lovin’ Libido supplement, which features ashwagandha as a key active ingredient.
According to the NAD’s public summary, the organization “reviewed Olly’s advertising to determine whether it conveyed the message that the Lovin’ Libido product, rather than the individual ingredient ashwagandha, provided the claimed benefits.” The review was part of NAD’s routine advertising self-regulation process following Bayer’s competitive challenge.
Lesson in social media from ‘the world’s most followed nutrition brand’
Founder and CEO of supplement company Tonic Health Sunna Van Kampen sat down with NutraIngredients at the recent Active Nutrition Summit (hosted in Vienna, June 23-25) to talk all things social media. His number one tip for success? Forget about the brand.
As of mid-2025, UK based Tonic Health had over 1.3 million followers across its social media platforms and was garnering over 50 million monthly organic views. The brand recently secured a £3 million investment in a Series A funding round and announced the launch of a new podcast in collaboration with British broadcaster Channel 4 called ‘The Good, The Bad & Healthy’.
Van Kampen takes an alternative approach to social media to most nutrition brands in that he rarely talks about his own company or products in the content.
During the event held in Vienna in May, he told the audience how he instead credits his success to the critiques of ultra-processed foods and the promotion of healthier alternatives.
Australia approves MFGM for use in infant nutrition for the first time
The Food Standards Australia New Zealand (FSANZ) has approved the use of milk fat globule membrane (MFGM) as a nutritive substance in infant formula products in Australia for the first time.
Sourced from bovine milk, the MFGM approved is produced by Arla Foods Ingredients and is commercially available under the name “Lacprodan MFGM-10″.
According to Arla Foods Ingredients, the company will enjoy 15 months of exclusivity in supplying MFGM for use in infant formula products in Australia.
The ingredient can be used in infant formula products at a concentration of 0.14 g/100 kJ to 0.28 g/100 kJ, and be labelled as “milk fat globule membrane-enriched whey protein concentrate (MFGM-WPC)” in products.
