Last week’s headlines included Gencor spinning out its nutraceutical division, Australia’s TGA proposed updated guidance around permitted indications for listed medicines, and Synergy Flavours concepts to address taste and texture issues in greens powders.
Gencor spins out nutraceutical division as Saanroo
Announced during an exclusive event in Las Vegas during SupplySide Global, Gencor Pacific spun out its nutraceutical division as a separate company under the name Saanroo.
The name Saanroo comes from the Tamil word “sanru”, which is said to translate to ‘Proof, Testimony, Evidence.’ The company’s founders originate from Tamil Nadu, a state in India where Tamil is spoken. The alternate spelling and additional vowels are intended to improve the pronunciation and memorability.
“Saanroo represents the next chapter in our journey—a brand built on proof, not promises,” said John Quilter, CEO of Saanroo. “Our mission is simple yet powerful: to help people live longer, healthier lives through wellness that is truly proven.”
While the company’s nutraceutical division transitions to Saanroo, Gencor Pacific will continue to operate as the pharmaceutical arm, maintaining its legacy of scientific rigor and quality in pharmaceutical solutions.
According to a press release, the rebrand “reflects the company’s renewed commitment to delivering innovative, evidence-based ingredients for nutraceuticals, beauty and cosmeceuticals, healthcare practitioners and the functional food and beverage industries”.
TGA to work on updating guidance for listed medicines permitted indications
Australia’s Therapeutic Goods Administration (TGA) intends to revise its guidance around permitted indications for listed medicines, among other regulatory updates, as part of its planned activities for 2025-2026.
Avinash Clarke, assistant secretary of the Complementary and Over-The-Counter Medicine at TGA, said the above during a keynote address at the Natural Products Futures Forum organized by the Southern Cross University’s National Centre for Naturopathic Medicine at Ballina, New South Wales, Australia, on Oct 23.
Clarke was giving a presentation titled “Australian Regulation of Complementary Medicines: An update from the TGA”.
There are currently 778 permissible indications under the listed medicines framework, which could be further increased.
Health supplements are regulated as listed medicines, assessed listed medicines or registered medicines in Australia.
Listed medicines do not have to undergo premarket evaluation, can only use permitted ingredients and permitted indications and must hold evidence at the time of listing to support its indications. In contrast, assessed listed medicines must undergo premarket evaluation for efficacy and can use at least one intermediate level indication on top of permitted indications.
“We want to focus on getting out clear guidance, for example, what a delegate looks at when assessing applications for new permitted indications,” Clarke said during his presentation.
Synergy Flavours unveils greens drinks flavor portfolio
A new range of flavor concepts to address taste and texture issues in greens powders has been developed by Synergy Flavours, a member of the Irish-based food ingredients company Carbery Group.
As part of Synergy’s Paired to Perfection portfolio, the new flavor concepts use the company’s expertise to pinpoint and mask notes while enhancing desirable flavor compounds.
Although consumer data suggest that unflavored greens are the most popular, more than 20% of products declare a flavoring on the packaging, “indicating either the presence of a specialist taste modulation ingredient, or a generic or unspecified ‘original’ flavor”, the firm said.
Chris Whiting, European category development manager at Synergy Flavours, told NutraIngredients that because greens powders often include vegetables such as broccoli and kale, there are common off-notes, including green, grassy, or earthy notes.
“In addition to flavor challenges, taste, texture and mouthfeel can be undesirable, with bitterness and astringency (drying) being most problematic,” he said.
