Denps taps into ‘wellness window’ in Singapore, eyes further expansion across SEA
Danish supplements brand Denps is looking to leverage Singapore’s premium market environment as a strategic launchpad for the South East Asian region.
The brand recently debuted nine products in Singapore, including its flagship formula, Denmark Probiotics Story Premium said to support gut and immune health.
Lee Hyun Yong, CEO of Denps Global, told NutraIngredients that the company would be expanding into neighbouring markets such as Malaysia, Hong Kong, Vietnam, and further afield to the US.
Needful seeks to break through legacy brands’ stronghold in SEA supplements market
Singapore start-up Needful is targeting young consumers to find an opening in South East Asia’s supplements market, which is said to be dominated by legacy brands.
In view of prevailing market trends, Joyce Tan, co-founder of Needful, told NI that one way to capture market share was to focus on the needs and earn loyalty from the younger generation - whose needs might not have been addressed by legacy brands.
For instance, the brand is highlighting product transparency and sustainability and introducing plant-based supplements that are perceived as “much cleaner” options.
Orthomol to scale Asia expansion and launch first blue-hat product in China
German health supplement company Orthomol is scaling growth across Asia under the leadership of its new CEO.
Mainland China is a key priority this year, as the company prepares the launch of its first “blue-hat” registered product, Orthomol Immun.
In China, a “blue-hat” registration allows products to be sold beyond cross-border e-commerce, but into inland brick-and-mortar stores and domestic e-commerce channels.
Dong-A launches first liquid sleep aid, pharmacy-exclusive health functional foods
South Korean firm Dong-A Pharmaceutical has launched a liquid sleep aid product alongside a range of health functional foods developed in collaboration with the Korean Pharmaceutical Association.
Called EasyQuil Night Act, it claims to be the first liquid formulation containing diphenhydramine hydrochloride as the sole active ingredient in the Korean sleep aid market.
Diphenhydramine hydrochloride is a first-generation antihistamine that helps with allergies, motion sickness, and short-term insomnia.
Amway Korea zeros in on longevity with new personalized nutrition platform
Amway Korea is embracing the emerging trend of nutrition to support longevity and healthspan with its newly launched personalized nutrition platform.
The platform, known as “myWellness LAB”, measures a person’s rate of aging based on three indices, namely cellular aging scores, metabolic efficiency scores and muscle balance scores.
The scores are calculated using three datasets: health check-up data, body composition test results, and health and lifestyle questionnaire results.
