Zinzino offers dietary supplements with a ‘test-based nutrition’ approach that involves consumers taking a test to determine their specific nutritional needs.
It Works! is a direct-selling company that offers beauty, nutrition, and weight-management products. The company’s footprint is focused on the North American market, though it also has a presence in Europe through its Ireland-based subsidiary.
The all-share transaction combines the two companies, with It Works! receiving $30 million in Zinzino B-shares. In addition, this sum could be increased by an estimated $4 million over five years, depending on future sales.
As part of the deal, Zinzino will absorb the It Works! US business, which includes inventory, distributor agreements, customer agreements, and IP rights.
Additionally, the Swedish firm gains 100% shares of It Works Marketing International UC, an Irish unlimited company, and its wholly owned subsidiaries.
The merger will bring Zinzino greater access and visibility in the North American market. The company said it expects the deal to generate an additional $60 million in revenue during 2026.
The company offers this approach for Omega-3 and Omega-6, vitamin D, blood sugar levels, and, more recently, metabolomics testing.
On a strategic level, Zinzino stated that the merger is important to its focus on “improving personal health and well-being on a global level.”
The company also noted the combined business is expected to achieve growth “through the synergies that arise in the joint networks,” with plans to integrate Zinzino’s test-based product concept into the merged business.
In terms of how new products will be integrated, Gabriele Helmer, Zinzino’s chief marketing officer, told NutraIngredients the company reviews all products brought on board through a deal, from a quality, regulatory, and revenue standpoint.
Once a selection is made, “we evaluate which of the acquired products suit best to our test-based nutrition strategy to integrate them properly and fully into the Zinzino assortment,” Helmer said.
Asked how the It Works! beauty portfolio will integrate with Zinzino’s test-based supplement portfolio, Helmer said the company has no plans to deviate from its focus on test-based nutrition and preventative health measurements. However, she added that Zinzino offers a selection of skin nutrition and wellness products that should lead to “a great synergy” between the companies.
