This makes OZiva, also known as Zywie Ventures Private Limited, a wholly owned subsidiary of Hindustan Unilever (HUL).
At the same time, HUL will sell all its stakes (19.8%) in Nutritionalab Private Limited, the company behind the brand Wellbeing Nutrition, for INR3.07bn (US$33.9m) to fellow Indian company USV Private Limited, also known as USV Pharma.
HUL announced the above during the release of its Q3 financial results on February 12, noting that its total revenue for the quarter was INR165bn (US$1.8bn), with INR39.3bn (US$433m) from its health and well-being portfolio.
HUL invested in the two companies back in 2022 as part of its foray into the health and well-being category.
OZiva was founded by husband-and-wife duo Aarti Gill and Mihir Gadani in 2016. A digital-first brand with an omnichannel approach, it focuses on lifestyle protein, hair and beauty supplements and women’s health products.
Wellbeing Nutrition was founded in 2019 by Avnish Chhabria. It is known for its novel product formats, including oral thin strips and slow-release capsules for kids’ nutrition, gut health, general health and beauty-from-within.
On the other hand, Wellbeing Nutrition also announced that USV has signed a definitive agreement to acquire 79% stake.
The acquisition is expected to bolster USV’s portfolio, particularly in therapeutic and preventive interventions for metabolic health, as it prepares to launch its upcoming GLP-1 therapy, branded Usema.
Pursuing growth and sharpening portfolio
Through the full acquisition of OZiva and the divestment of Wellbeing Nutrition, HUL said the move was intended to pursue growth while sharpening its portfolio.
OZiva, in particular, has scaled significantly over the years, reaching approximately Rs. 480 crores in 2025, with a two-year CAGR of 130%.
“The brand has scaled up significantly in the last three years, driven by a steady flywheel of innovation and effective digital-first demand generation. The health and well-being segment presents significant headroom for growth, and we will strengthen our participation through OZiva,” said Chief Financial Officer Niranjan Gupta during the Q&A session of the financial presentation.
On the other hand, HUL is divesting Wellbeing Nutrition to sharpen its portfolio.
“Continuing with our intent of sharpening our portfolio, we’ve decided to divest our minority stake in Nutritional Lab Private Limited. We are selling this stake to USV Private Limited for a consideration of rupees 307 crores,” said Gupta.
Both transactions are expected to close by March 2026.
CEO and Managing Director Priya Nair added that health and well-being are key growth drivers.
“Health and well-being are important growth vectors for us, driven by rising consumer interest in everyday wellness. By taking full ownership of OZiva, we are doubling down on this exciting space to unlock the next phase of growth. Our decisions today reflect our intent of fewer, bigger bets where we can leverage HUL’s strengths in science, distribution and market development to scale purpose-led brands,” she said.
New division to drive Q-commerce
HUL is also forming a new organization to drive business through quick commerce (Q-commerce).
Q-commerce has become a phenomenon across India in the post-COVID years, where consumers can get their hands on goods ranging from groceries, infant formulas, personal care products, to nutraceuticals.
Nair said that Q-commerce would be at the forefront of future channels.
“At the forefront of the channels of the future is quick commerce, which is the fastest scaling route to market and a structurally critical channel for the future. It is doubling every quarter and reshaping how consumers discover, shop and replenish,” she said during the results presentation. “To fully capture this opportunity and lead the channel shift, we have established a dedicated quick-commerce organization.”
The Q-commerce lead will directly report to the HUL sales head, which she said would enable faster decisions, sharper execution, and higher focus on this channel.
At the moment, Q-commerce contributes around 3% of HUL’s business.
“As quick commerce expands, the operational complexity of serving the channel will increase materially. We are deploying our advanced supply chain capabilities to build an adaptive operative model for this channel,” she said. “From collaborative forecasting and inventory management to real-time data integration, we are creating a highly agile, efficient, and connected supply chain designed for the speed and precision that this channel demands.”
