Growth drivers and market opportunities for beauty-from-within across APAC
Innovation in product formats, ingredients and marketing is fueling rapid growth in the beauty-from-within sector across APAC and Australasia, as brands introduce new ways to blend beauty and wellness into consumers’ daily routines.
Speaking to NutraIngredients, Nick Stene, senior global insight manager of consumer health at Euromonitor, said that there has been a global rise in health claims on beauty supplements, with NAD+ related and oxidative stress being the most disruptive.
He added that the pill-and-shot format has resonated in many parts of Asia, particularly Japan and South Korea.
Beauty-from-within supplement launches go cellular and age agnostic
Beauty is evolving into something much more than skin deep, with new science-driven products launching away from vague aesthetic promises toward activating repair pathways and enhancing cellular homeostasis.
Collagen, hyaluronic acid, biotin, ceramides, vitamin C and astaxanthin continue to dominate the latest beauty-from-within formulas arriving to market.
However, longevity-leaning ingredients including nicotinamide riboside, resveratrol, quercetin, novel botanical extracts and probiotics are emerging as tools to target the internal triggers that strengthen the foundation from within.
A new generation of energy: Are pouches the next ‘big thing’ in active nutrition?
Mouth pouches have emerged as one of the fastest growing CPG categories, signaling a major trend in nootropics as consumers seek functional ways to boost performance—sans nicotine.
Ultra is one example. Last month, the brand announced it raised $11 million in Series A funding to help accelerate product development, distribution and staffing needs.
Despite just launching last May, Ultra has managed to scale at an impressive pace, selling 1,000,000 cans within its first 6 months of launch.
Getting inside Gen Z’s head: Global data spotlights stress and sleep struggles
Stress and sleep are the top priorities for the next generation of consumers, and they have a growing appetite for supplements that can support them, according to the latest market insights.
The data comes from an online consumer survey carried out in January 2026 for NutraIngredients+, with a sample size of 3,000 respondents from across the UK, US and China.
It was revealed that the top two health priorities for this audience were mental health and sleep, followed by energy, healthspan, weight, gut health, hormonal balance and muscle fitness.
Chemist Warehouse on strategies to build Australia’s nascent NMN category
Leading Australian pharmacy chain Chemist Warehouse plans to build up the country’s nascent nicotinamide mononucleotide (NMN) category by focusing on affordability, accessibility and education.
One reason for selling NMN at a lower price is that the NMN category is still in its infancy in Australia, with low consumer awareness.
With limited offline retail presence, the NMN supplement category remains niche in Australia and is mainly discovered by health-conscious consumers through online searches.
