Trade war impact: China’s health foods exports to the US slides 14.7% in 2025
The United States is China’s largest health foods export destination; however, exports were down 14.7% last year partly due to U.S. trade tariffs and changing trade policies.
China exported health foods worth US$623 milion to the United States last year, down from US$730 million in 2024, following a nearly 60% jump from US$457 million the year before.
The market share of China health foods exported to the United States also fell from 17.1% in 2024 to 13.5% in 2025.
Why are Indian FMCG, pharma companies buying nutra firms?
India’s FMCG and pharma companies are acquiring health and nutrition firms at pace, with three major deals last month alone, as they chase not just wellness growth but stronger D2C presence, portfolio synergies and proven revenue streams.
Last month’s acquisitions started with Marico on Feb. 4, which purchased a 60% stakes in plant-based protein and superfood firm Cosmix for INR2.26 billion (US$25 million).
Just how lucrative are these businesses and what makes nutrition-focused companies stand out from the rest?
The Vitamin Shoppe president talks big trends and growth areas
The year 2025 was a breakout year for creatine, but the ingredient has been a headliner for The Vitamin Shoppe for longer.
The retail giant anticipated its transformation from gym niche to mainstream star several years ago.
It is now predicting similar explosive growth for peptides and functional food and beverages.
China health foods stats: US still top exporter, Australia’s exports down 21.5%
The U.S. remained the top health foods exporter to China last year, followed by Germany where exports were up 15.5%, while Australia – once the top exporter between 2018 and 2020 – saw exports fall by 21.5%.
China imported health foods worth US$8.28bn in total, a year-on-year (YoY) increase of 6.9%, and exported health foods worth US$4.6bn, up 7.8% YoY.
The country’s health foods imports have also exceeded its exports for the third year in a row, amounting to a trade deficit of US$3.68bn last year.
Trend tracking: Euromonitor outlines drivers accelerating the biotic boom
Probiotics are outperforming huge markets such as beauty and clothing as consumers increasingly prioritize health and wellness, according to Euromonitor’s Nick Stene.
According to Stene, who leads Euromonitor’s consumer health research program, probiotic supplements are rising at a five-year compound annual growth rate (CAGR) of 4.5%, faster than consumer health and dietary supplements overall.
This is in a challenging and stagnant global market, with GDP growth and inflation both sitting at 3% last year, effectively canceling each other out.
