Spacegoods launches mushrooms and creatine powder
Mushroom supplements brand Spacegoods has launched a new Mushroom and Creatine Hydro Dust SKU, in apple and kiwi flavour.
Combining reishi mushroom fruiting body powder, vitamins, minerals, electrolytes, and 3g of creatine monohydrate, the powder can be added directly to water for a refreshing daily drink.
The product aims to keep consumers ”sharp, strong and balanced – from the gym to the grind", according to the brand.
ESN drives adherence with chicken waffle whey
ESN introduced a new flavor top its Designer Whey portfolio: Chicken Waffle - in cooperation with Loco Chicken, on April 1.
At first, consumers assumed it was an April Fools joke but soon influencers streamed themselves trying the product and curiosity led to the sku becoming a top seller on ESN. According to marketing collaborator
Moritz Fritzen, head of marketing at Lanch, social media posts garnered 5 million views and 1.5k comments debating if the product was real.
“Flavor development is not a side quest in performance nutrition. If you want people to consistently hit their protein intake, they need to enjoy the products they use,” said the brand’s LinkedIn post.
Maurten delivers antidote to flavor fatigue
Sports nutrition brand Maurten has launched Maurten Addition—a solution for overcoming flavor fatigue during training or racing.
Available in apple, cola, menthol, or orange flavors, the product comes in individual stick packs and is compatible with the brand’s Drink Mix or Hydrogel Technology products.
“Repeated consumption of carbohydrate fuels — even those with a neutral flavor profile — can lead to a state of flavor fatigue," the brand states on its website. “Symptoms can include a lack of motivation to maintain a planned fueling protocol, sickly or nauseous sensation, and a desensitized sense of taste.
“For athletes impacted by flavor fatigue, the result can be reduced fueling and an energy deficit. Maurten Addition enables athletes to vary their fuel according to preferred taste without impacting the function of Hydrogel Technology.”
Vow Nutrition taps trends for magnesium and creatine
Sport nutrition brand Vow Nutrition has launched two new ranges: Creatine and Magnesium Gummies.
Available in a range of flavours, the products are designed to offer a new and enjoyable way to consume two key favourites.
Each creatine gummy provides 1000mg of creatine, with directions stating consumers can snack on them throughout the day or take three at once. Available in watermelon or sour apple, the gummies are said to enhance strength, performance, and muscle gains.
In flavours strawberry or tropical, one serving (two gummies) of Vow’s Magnesium Gummies provides 300mg of magnesium and 1.4mg of Vitamin B6. They are marketed as contributing to normal muscle function, normal energy-yielding metabolism and the reduction of tiredness and fatigue.
Yakult goes dairy-free
Yakult’s latest launch Vitals is dairy-free, dropping its patented Lactobacillus strain for the first time since the brand’s entry into Europe.
The Japanese probiotic brand that launched 90 years ago, first brought its fermented Lactobacillus gut-health drink to Europe 30 years ago, and has now launched a soy-based drink product, Vitals.
Vitals, which is enriched with vitamin D, calcium, magnesium and zinc, is designed to support the immune system and digestion. It is available in Strawberry or Mango and Passionfruit.
Dr. Kate Synnott, corporate communications manager at Yakult Europe, said Vitals is part of a plan to appeal to new consumers.
“Gut health is still at the core of what Yakult aims to deliver as a brand,” she told NutraIngredients. “But consumer awareness and scientific research about gut health and its impact on other aspects of overall health are expanding beyond digestive health and immunity.”
Tosla releases vegan beauty shot
Tosla, the Slovenian liquid nutraceutical innovation, has launched a vegan Signaling Collagen Shot in partnership with biotechnology pioneer, Geltor.
The Signaling Collagen Shot features Geltor’s PrimaColl biomimetic vegan type 21 signaling collagen polypeptide with TOSLA’s Velious Flavor Technology.
The product is available as a 30 mL daily liquid supplement in cherry-raspberry flavor, featuring 1g of PrimaColl per bottle.
TRIP goes CBD-free with new sleep range
UK-based CBD drinks brand TRIP has expanded its night-time offering with the launch of new Dream Gummies and Dream Powder, formulated without the brand’s flagship ingredient.
Formulated with ingredients such as magnesium, chamomile and valerian root, the dual launch offers consumers two wind-down products which don’t contain CBD.
TRIP founder Olivia Ferdi said the launch represents the brand’s continued focus on supporting relaxation, with both products including a complimentary three-month premium membership to Calm, the world’s leading app for sleep, meditation and relaxation.
“We’ve brought calm to the daytime, and Dream Blend is an exciting step in allowing us to show up in even more moments when consumers are looking to unwind,” she said. “Our community has been asking us for a sleep-focused product for a long time, and we’re proud to have created options that fit easily into everyday routines, while helping people unwind at night and wake up ready for the day ahead.”
Plenish extends Health Shots
Plenish, the UK-based health drinks and powders brand, has expanded its Health Shots range with further formulas derived from cold-pressed fruits and veggies.
The two new launches fit trends for fighting inflammation and gut distress; Fibre, made with cold-pressed ginger, lime, and mint, delivers 5g of fibre; and Ultra Turmeric, offers a double-sourced turmeric with vitamin B12 and iron to help reduce tiredness and promote recovery.
