Nootropic supplement launches go lifestyle-first as brain health broadens

Rather than treating brain health as a niche performance category or focusing on curbing cognitive decline, brands are pairing nootropic ingredients with stress support, calm energy, hydration, healthy aging, women’s health and immune or recovery claims.

Functional mushrooms remain one of the clearest throughlines, but the category is also being shaped by branded ingredients, liposomal delivery, lifestage-specific formats and flavor-forward formats beyond capsules and powders.

Below a look at some of the latest launches for an expanding set of consumers seeking sharper clarity and focus in everyday life.

Cymbiotika Brain Complex

Launched in February, Cymbiotika’s Brain Complex contains Zembrin—a patented botanical derived from kanna for emotional balance, stress response and mental clarity—as well as bacopa, gotu kola, lion’s mane, rhodiola rosea and huperzine A.

Each ingredient was chosen for its unique benefits, with bacopa selected for memory and learning, rhodiola for stamina and mental performance under stress, and huperzine A for focus, attention and neurotransmitter activity.

Brain Complex comes in single-serve packets, using a liposomal formula to maximize bioavailability and ensure each nutrient reaches the bloodstream efficiently.

The product is designed to bridge traditional medicine with clinical science, boosting mental clarity, mood balance and long-term brain health. Cymbiotika describes the product’s vanilla-cinnamon flavor as akin to a chai latte—creamy and warmly spiced.

Ultra Mushroom 6-in-1 Gummies

Vitabiotics introduced its Ultra Mushroom 6-in-1 gummies, providing a blend of lion’s mane, chaga, maitake, reishi, cordyceps and tremella. The vegan, blackcurrant-flavored gummies also contain B vitamins and zinc for additional cognitive support.

While lion’s mane is well-known for its cognitive properties, research suggests cordyceps and reishi may indirectly support cognitive function by boosting energy and oxygen utilization, as well as helping to manage stress. Chaga, maitake and tremella are predominantly used for their antioxidant, immunity and skin health properties.

The product is the first gummy supplement within the Ultra Botanicals range and is presented as a convenient, all-in-one alternative to buying multiple mushroom supplements.

Nutrigums Neuro Bears

Nutrigums introduced NeuroBears in May. The gummies contain vitamins B5, B6 and B12, iron, iodine, botanicals such as ashwagandha and ginseng, and mushrooms including lion’s mane, reishi, cordyceps and chaga.

The cherry-flavored gummies use advanced fiber-based technology to replace sugars and artificial binders and are designed to support performance and focus. They launched alongside Dozy Bears for sleep support and Rescue Bears for stress and anxiety.

Co-founder Fabian Whittingham said the launch reflects Nutrigums’ commitment to “creating smarter, more inclusive wellness products without compromising on quality, efficacy, or sustainability.”

The Herbtender Focus Drops

The Herbtender recently released a range of Organic Drops formulated by medical herbalist Schia Mitchell Sinclair. The four-product range consists of Energy Drops, Zen Drops, Night Drops and Focus Drops, with the latter containing a botanical blend of lion’s mane, bacopa, gotu kola, rosemary, holy basil, lemon balm and iodine from Seagreens.

Designed for clarity, memory, and concentration, the drops contain active compounds in a dissolved form for improved absorption and can be taken directly on the tongue or mixed with water.

O3 Omega’s Longevity Formulation

Biotech firm Virun has a range of O3 Omega smoothies for brain health, skin health and immunity. The brand’s latest launch, “Cell Food,” contains NAD+, creatine, glutathione and lactoferrin to support energy, performance, cognitive function and healthy aging.

The lemon meringue-flavored pouch uses a liposomal delivery format to provide a “smooth and indulgent” taste and enhanced absorption.

Each pouch contains 300 mg of omega-3 ALA from flaxseed oil, an essential fatty acid that supports overall health and healthy brain function. Early research shows creatine may also boost short-term memory and reasoning, and improve cognitive function during stress.

Spacegoods: Hydro Dust and RTD Mushroom Latte

Launched in May, Spacegoods’ Hydro Dust contains electrolytes such as sodium, potassium and magnesium, creatine monohydrate, reishi, B vitamins and zinc. The formula is designed to support body and brain, delivering hydration, energy and mental clarity in an apple and kiwi-flavored powder.

More recently, the start-up also launched its first RTD product – an iced oat mushroom latte in a can. Available in coffee and caramel flavors, each can contains 1,500 mg of functional adaptogens and mushrooms, plus natural caffeine and vitamin B5. Lion’s mane, KSM-66 ashwagandha and maca root are included to promote focus, energy and calm.

Host Defense Grateful Dead Gummies

Washington-based mushroom brand Host Defense has partnered with the Grateful Dead to release a new line of functional gummies. Combining mushrooms, herbs and vitamins, the line includes three targeted formulas for focus, calm and immunity.

Cosmic Focus is orange-flavored and contains lion’s mane mycelium and B vitamins. The formula was inspired by the founder of Host Defense, Paul Stamets’ original brain stack formula, formulated with lion’s mane and isolates known to promote the development and generation of neural pathways.

GHOST Energy Sticks

New energy sticks from GHOST—known for its energy drinks—provide a zero-sugar formula with 200 mg of natural caffeine, L-carnitine, taurine, Alpha-GPC, NeuroFactor and AstraGin to support energy, focus and nutrient absorption.

Flavors include Warheads sour watermelon, Welch’s grape, sour pink lemonade and orange cream.

KAL Women’s 50+ Multivitamin

KAL Vitamins has expanded its product portfolio with a personalized vitamin range for gender-specific life stages.

The 50+ multivitamin, which targets cognitive, bone and heart health in post-menopausal women, comes in two forms: Morning (agile and sharp) and Evening (relax and recharge). The daytime version contains B vitamins, thiamine, folate, biotin, choline, magnesium, zinc, selenium, chromium, potassium, inositol, ginkgo biloba and spirulina.

Other multivitamins in the range include women’s 18+ for energy, mood and immunity, men’s 18+ for muscle function and heart health, and men’s 50+ for age-related concerns such as cardiovascular, prostate and bone health.

Vital Purple’s Performance Cacao Blend

Sourced from the Esmeraldas region of Ecuador, Vital Purple’s cacao is kept in a completely raw, unfermented state, giving it a purple hue. The company says this gives the cacao a higher amount of antioxidants, polyphenols, flavanols, vitamins and minerals.

Vital Purple recently launched a performance blend, with added astaxanthin, lion’s mane, cordyceps and magnesium to support brain performance, cardiovascular health and mental clarity.

The company also recently expanded into Europe through a partnership with Czech calisthenics and strength athlete Adam Raw.

Feel Supreme’s Mind Bloom

In February, UK-based wellness brand Feel Supreme launched its Bloom Collection, a trio of formulas for women’s well-being. Alongside Meno Bloom and Cycle Bloom, the company’s Mind Bloom aims to support clarity and focus.

Containing Cognivia, a patented, plant-based nootropic that combines garden sage and Spanish sage, as well as KSM-66 ashwagandha, the formula is designed to support working memory, focus and concentration, cognitive performance, stress resilience and mental clarity without caffeine-associated crashes or overtimulation.

High Level Science’s Heart + Body + Mind

Formulated by renowned cardiologist Dr. David Rizik and actor and musician Ashley Parker Angel, Heart + Body + Mind is designed to enhance cardiovascular health, boost cognitive function and support overall vitality.

The opaque soft gel capsules contain omega-3 fish oil, CoQ10 and vitamin E to support cellular energy and protect against oxidative stress. The charcoal-colored capsule is designed to protect the CoQ10, which is sensitive to light.

High Level Man was launched at the same time, containing a blend of botanical extracts, adaptogens, vitamins and minerals to support men’s health, particularly testosterone levels, muscle recovery, energy and stress.

DryWater Hydration

DryWater has introduced a “complete daily hydration” solution in convenient 11-gram stick packs. The formula includes electrolytes and minerals, including pink sea salt and 1,000 mg of potassium, alongside five essential vitamins and organic fruit ingredients.

Available in peach and mango, mixed berry, lemon and lime, raspberry and lemon, each sachet is designed to boost hydration, immunity, recovery, energy and brain health.

Nestlé Vital’s Morning Routine

Global food giant Nestlé expanded its presence in the longevity space earlier this year, launching two nutritional drinks.

Formulated with a blend of proteins, fibers, vitamins, minerals and patented bioactive blends, Morning Routine and Evening Routine are positioned for middle-aged adults to the pain points and challenges associated with aging.

Morning Routine is specifically designed to support energy and focus with taurine, magnesium and B vitamins.