Bioniq GO uses a digital wellness assessment to determine a person’s lifestyle, wellness priorities and nutritional needs. Based on the results, the individual is matched to one of 40 micronutrient formulations. They each contain up to 23 vitamins and minerals to meet a person’s wellness goals.
“Personalization is an important focus of Herbalife’s innovation strategy,” a company spokesperson said. “The launch of Bioniq GO reflects our commitment to making personalized nutrition more accessible by combining science-backed products, digital technology and human support. We’re building a connected personalized wellness ecosystem through capabilities across our portfolio, enabling us to offer more personalized nutrition solutions while continuing to support consumers through our distributor network.”
The portfolio
For $150 million, Herbalife acquired Bioniq, a company specializing in supplements based on personal questionnaires and blood test data. Herbalife also made recent investments in Link BioSciences, a nutritional and metabolic health company using genomic and biological insights, and Pruvit, a company that sells ketone supplements.
At the end of 2025, Herbalife introduced its Life I/O healthspan brand, a daily cellular wellness supplement designed to support healthy aging, boost cellular energy production and maintain natural NAD+ levels as the body ages.
However, Herbalife’s most identifiable acquisition is Pro2col, a company that specializes in building wellness plans from peoples’ unique data. Pro2col has financial backing from soccer superstar Ronaldo who also serves as the company’s spokesperson.
These solutions are designed to combine science-backed products, digital health tools and human coaching to deliver personalized nutrition at scale, Herbalife said.
The company is also using its next gen wellness portfolio as a roadmap for future growth.
“This quarter marks an important milestone in the execution of our personalized nutrition strategy with the launch of Bioniq in Europe and the United States,” said Herbalife CEO Stephan Gratziani in a statement. “We are bringing our vision to life and expanding the value we create for customers.”
Solid financial footing
Last week the company reported its financial results for the second quarter 2026 with net sales at $1.3 billion, up 5.4% year over year.
According to the earnings report, Herbalife’s core profit, or adjusted EBITA, totaled $167 million, close to the highest estimate Herbalife set for itself. When removing foreign currency fluctuations, the profit was higher than expected and exceeded guidance.
In April, Herbalife completed a $1.45 billion senior secured refinancing, a process that replaces an existing corporate debt with a new loan or notes backed by specific company assets. The refinancing is expected to generate about $45 million in annual cash interest savings.
“We are pleased to have completed this refinancing amid significant market volatility, further improving our capital structure and reinforcing the strength of our balance sheet,” said Herbalife’s chief financial officer John DeSimone earlier this year. “The transaction meaningfully reduces our borrowing costs.”
It also extends the company’s maturity profile and provides additional financial flexibility moving forward, he added. According to MarketBeat, Herbalife’s earnings are expected to grow 12.31% next year, from $2.68 to $3.01 per share.
