Brand new: Andrographis reformulation, PDRN innovation, biotics for eczema

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This month's nutraceutical brand news round-up includes our coverage on Andrographis product recall and reformulation in Australia, the use of PDRN in oral beauty supplements and more.

See new developments from health and nutrition brands across Asia-Pacific, including Australian brands recalling and reformulating their Andrographis products due to regulatory changes, and the use of PDRN in oral supplements and biotics for eczema.

Brands begin andrographis recalls, product reformulation in Australia

As of Sept. 17, Andrographis paniculata health supplements sold in Australia are now only available in the country via the registered medicines regulatory pathway.
As of Sept. 17, Andrographis paniculata health supplements sold in Australia are now only available in the country via the registered medicines regulatory pathway. (Kritchai_Chaibangyang / Getty Images)

Brands in Australia have begun voluntarily recalling listed medicines containing andrographis following a ban issued by the Therapeutic Goods Administration (TGA) last month over concerns that the herb may trigger anaphylactic reactions.

BioCeuticals, Arrotex Pharmaceuticals and Australian NaturalCare Products are among the brands that have initiated recalls.

At the same time, brands are exploring alternative ingredients to reformulate their immune health products, with pre-, pro and postbiotics being some of the popular options, according to Wayne Coote, founder and chairman of healthcare ingredient distributor Pathway International.

Pure Nutrition enters the longevity supplement field

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Indian woman with vitamin C drink
Indian woman with vitamin C drink (Jacob Wackerhausen/Getty Images)

India’s Pure Nutrition has debuted a range of longevity and anti-aging supplements amid rising consumer interest and a growing number of longevity clinics.

From fisetin to spermidine and urolithin-A to calcium alpha-ketoglutarate (Ca-AKG), Pure Nutrition has launched 13 longevity supplements under the newly established brand DeAge.

The company is also providing three tiers of longevity programs, including health assessment and personalized lifestyle, diet and supplement recommendations.

Singapore brand taps into pre-, pro- and postbiotics for eczema relief

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The study also found higher cheese consumption was associated with higher markers of inflammation. ©iStock (champja/Getty Images/iStockphoto)

Singapore brand MIRIQA has developed a supplement designed for eczema patients, using pre-, pro- and postbiotics as key active ingredients.

MIRIQA Dermabiotics is currently available in over 100 clinics, as well as the National Skin Centre and major hospital pharmacies across Singapore.

A key ingredient is Lactobacillus rhamnosus IDCC RHT3201, which is the first postbiotic approved by the Korean FDA for its immune-balancing properties.

PDRN: The next trending ingredient for beauty from within?

While collagen powder is one of the staples in beauty-from-within supplements, companies are tapping into new ingredients such as polydeoxyribonucleotide (PDRN) and combining it with collagen to create new products.
While collagen powder is one of the staples in beauty-from-within supplements, companies are tapping into new ingredients such as polydeoxyribonucleotide (PDRN) and combining it with collagen to create new products. (wangmando / Getty Images)

PDRN, an ingredient historically associated with professional skincare and regenerative dermatology, first moved from skin-booster injectables into serums and creams and is now making its way into oral beauty supplements.

BB Lab, Foodology, Inner Lab, and Amorepacific’s Vital Beautie are examples of brands that have launched oral beauty supplements containing PDRN.

“In Korea, consumer awareness of PDRN has increased rapidly alongside the growing popularity of skin booster treatments and dermatological procedures. As a result, a wide range of PDRN-containing supplements, including film, tablet and liquid formulations, have already entered the market,” said Jisung Kim, researcher in the Healthcare Lab, Amorepacific.

Elixinol Wellness to acquire Vitable amid global interest in personalized health

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Elixinol Wellness Limited has announced plans to acquire personalized supplement business Vitable for A$2.5m (US$1.7m).

Commenting on the plan, the Australian Securities Exchange-listed company said that strong global strategic interest and capital were already flowing into the personalized, subscription health and supplement space.

It cited examples such as Procter & Gamble’s acquisition of Thorne HealthTech in August this year and Nestle Health Science’s purchase of Persona Nutrition in 2019.