Markets & trends

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Vitafoods: Sleep takes center stage

By Nikki Hancocks

Mind health, specifically sleep, was a buzz word across the Vitafoods show last week, with market analysts discussing its popularity and suppliers delivering their solutions.

Top trends at Vitafoods 2024

Top trends at Vitafoods 2024

By Olivia Haslam

From hero ingredients to the gummy revolution to personalized offerings, Nick Morgan, managing director of Nutrition Integrated, spoke top trends with NutraIngredients at Vitafoods Europe 2024.

How do consumers understand 'gut health'? Image Source: Getty Images/RealPeopleGroup

How do consumers perceive ‘gut health’ products?

By Augustus Bambridge-Sutton

Products targeting ‘gut health’ have a range of benefits, yet these are not always clear in marketing. How do consumers understand gut health, and is this understanding congruent with reality?

Kelp seaweed: Is this the next 'superfood' trend? GettyImages/Tammy616

Kelp seaweed: Is this the next 'superfood' trend?

By Donna Eastlake

From the antioxidant effects of blueberries to the cholesterol lowering effects of chia seeds, consumers love so-called superfoods. So could kelp seaweed join the superfood family as a favourite of the wellness world?

Low-histamine diet: Is this the new food trend to watch?

Low-histamine diet: Is this the new food trend to watch?

By Donna Eastlake

Understanding of high-histamine and histamine-liberating foods is relatively new, but it’s quickly gaining consumer interest. So, what is this new trend towards consuming low-histamine foods and is it one to watch?

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The dawn of agelessness: Unpicking the final prejudice

By Nikki Hancocks

Age is the last acceptable prejudice in product marketing, but it too appears to be dissolving as consumers rally against being defined by their years, according to active nutrition market insights consultancy Nutrition Integrated.

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What to expect at Vitafoods Europe 2024

By Olivia Haslam

A focus on healthy aging, women’s health, sustainability initiatives and tech innovation can all be expected at the upcoming Vitafoods Europe tradeshow.

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Top tips for cognitive health innovation

By Nikki Hancocks

More consumers than ever are looking for innovative ways to support total mind and body wellness. But where is the next big innovation opportunity in the cognitive health space? dsm-fermenich has weighed in with its comprehensive nootropics report.

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Seizing the ‘window of opportunity’ for aging well

By Olivia Haslam

Protein consumption, quality sleep and hormone balance are all key in reframing how the industry considers the ‘healthy aging’ category, according to new insights from a Vitafoods webinar this week.

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VITAFOODS PREVIEW

Latest innovations in bioavailability and delivery systems

By Nikki Hancocks

New research is discovering a plethora of technologies and formulations to improve bioavailability of nutraceuticals to meet consumer demand for more efficacious products, according to new insights from a recent Vitafoods webinar.

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Pioneering plant extracts in the running for NI Awards

By Olivia Haslam

The 2024 NutraIngredients award finalists in the Botanical Product of the Year category are utilizing all the plant kingdom has to offer, catering to areas of sleep, women’s health and weight management.

NutraCast: Metabolism tracking with Lumen

NutraCast: Metabolism tracking with Lumen

By Danielle Masterson

We track our steps, our sleep, our cycles and so much more—so why not track our metabolism? While research shows that a healthy metabolism is crucial for a healthier and longer life, it’s not always easy to track. Healthtech company Lumen is hoping to...

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Supplements to slow biological aging: What does the science say?

By Olivia Brown

The concept of biological age has captured consumer attention with an increasing number of brands offering supplements promising to slow or even reverse the biological clock, but what does the scientific evidence backing these claims say?

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The Start-Up Award: Top trail-blazing entrepreneurs

By Nikki Hancocks

Today’s start-ups and spin-outs could be the future major players of the industry, and NutraIngredients looks to celebrate the best new companies blazing a trail in the market.

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Who's on the podium? The sports nutrition finalists

By Nikki Hancocks

Sports Nutrition has evolved into a category almost unrecognizable from its former self, with ingredients and health benefits extending far beyond the traditional niche and into holistic performance boosting concepts.

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Aligning consumer intentions with behaviors to achieve health goals

By Olivia Brown

While many consumers want to improve their health by opting for healthier product choices, key barriers include a lack of trust in retailers, understanding of the nutritional information provided, and perceived availability of convenient options.

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