Research

GettyImages | klaus vedfelt

New research from Mintel shows that the under 25's may not be in their prime when it comes to their psychological barriers to living a healthy lifestyle.

Health hurdles: Over 65's beat youngsters in motivation poll

By Nikki Cutler

Youngsters are least motivated to follow healthy lifestyles and most likely to want brand incentives to do so, according to Mintel research which reveals shoppers' top health barriers.

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