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Where is the ashwagandha market heading?

Overview

As consumers increasingly seek natural solutions to support wellbeing, ashwagandha continues to outpace broader category growth, creating new product opportunities across multiple retail channels.

Used in Ayurvedic medicine for over 3,000 years, ashwagandha has evolved into one of the most dynamic ingredients in the wellness space. KSM-66 Ashwagandha Category Assessment examines how KSM-66® Ashwagandha is driving growth across the VMS market, while increasingly expanding into F&B applications.

This content is paid by KSM-66 Ashwagandha & SRI-81 Shatavari, and any views and opinions expressed do not necessarily reflect those of NutraIngredients.com

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For more product information visit KSM-66 Ashwagandha & SRI-81 Shatavari.