News, Analysis & Insights on Nutrition, Supplements, and Health
As consumers increasingly seek natural solutions to support wellbeing, ashwagandha continues to outpace broader category growth, creating new product opportunities across multiple retail channels.
Used in Ayurvedic medicine for over 3,000 years, ashwagandha has evolved into one of the most dynamic ingredients in the wellness space. KSM-66 Ashwagandha Category Assessment examines how KSM-66® Ashwagandha is driving growth across the VMS market, while increasingly expanding into F&B applications.
In paid partnership with KSM-66 Ashwagandha & SRI-81 Shatavari
Increasingly studied for its potential in supporting sleep, stress, sports performance and sexual health, the consistency, labelling and quality of ashwagandha are coming under scrutiny from both researchers and regulators.
Paid for by KSM-66 Ashwagandha & SRI-81 Shatavari
Growing use of ashwagandha has intensified focus on safety. New clinical evidence explores tolerability across duration, dose and population scale.
For more product information visit KSM-66 Ashwagandha & SRI-81 Shatavari.