North America

ANH-USA sues FDA over nutrient–disease claims rejection

ANH-USA sues FDA over nutrient–disease claims rejection

By Stephen Daniells

The Alliance for Natural Health USA (ANH-USA) has filed a federal lawsuit against the U.S. Food and Drug Administration (FDA) over the agency’s recent rejection of a petition to allow over 110 ‘government-backed’ disease risk reduction health claims.

Senator Durbin’s mandatory listing proposal is anti-MAHA—not pro-health

Guest article

Senator Durbin’s mandatory listing proposal is anti-MAHA—not pro-health

By Daniel Fabricant, PhD, president and CEO, Natural Products Association

The Make America Healthy Again (MAHA) movement is built on a simple but powerful promise. Our government should expand access to preventive and wellness tools and reject one-size-fits-all bureaucratic solutions that treat citizens as incapable of making...

Social media fuels fiber’s rise as must-have nutrient

Social media fuels fiber’s rise as must-have nutrient

By Cassandra Stern

Fiber is beginning to look less like a supporting nutrient and more like a core formulation platform, according to new consumer trend analysis presented by AI market research firm Spate as part of a recent webinar hosted by Bridge2Food.

Sen. Durbin reintroduces Dietary Supplement Listing Act again

Sen. Durbin reintroduces Dietary Supplement Listing Act again

By Asia Sherman

U.S. Senate Democratic Whip Richard Durbin (D-IL) has introduced the Dietary Supplement Listing Act of 2026, which would require dietary supplement manufacturers to list their products with the Food and Drug Administration (FDA).

New product round-up: Innovations in supplement delivery

New product round-up: Innovations in supplement delivery

By Asia Sherman

As industry and consumers trend towards supplements that prioritize convenience, sensory experience and improved bioavailability, product launches are increasingly leveraging advanced technologies (and even quantum physics) to deliver innovative formats.

Supplement delivery formats: What’s driving consumer choice?

Supplement delivery formats: What’s driving consumer choice?

By Lauren Nicolle

In a saturated supplement market, brands are increasingly diversifying their product portfolios, offering a range of innovative delivery formats, from popping crystals to sublingual pouches. But which formats are leading the charge, and which are falling...

Q&A: Zinzino bets on blood for gut health

Q&A: Zinzino bets on blood for gut health

By Cassandra Stern

Health and wellness company Zinzino is taking a different approach to gut health testing, stepping away from stool-based microbiome profiling and instead turning to blood-based metabolomic testing to better meet the needs of consumers seeking gut health...

Rae Wellness returns after operational overhaul

Rae Wellness returns after operational overhaul

By Cassandra Stern

“When Rae had to pause, I thought that chapter was over,” said Rae Wellness founder and CEO Angie Tebbe. “But our community never stopped showing up, thousands of messages, tens of thousands of site visits, even when we had nothing to sell.”

Cyvex adds plant-based ferritin iron to distribution portfolio

Cyvex adds plant-based ferritin iron to distribution portfolio

By Cassandra Stern

Ingredient supplier Cyvex Nutrition has expanded its portfolio with the addition of plant-based ferritin iron through a partnership with SloIron, Inc., as supplement brands continue to look for alternatives to conventional iron salts and chelates.

Binding proteins: The next big thing in gut health?

Binding proteins: The next big thing in gut health?

By Lauren Nicolle

Danish start-up Bactolife has secured over €30 million in its Series B investment round, enabling the company to commercialize its novel gut health solution: binding proteins.

NutraCast: Is fiber the new protein?

NutraCast: Is fiber the new protein?

By Danielle Masterson

A new trend report examines why consumers are tapping into functional foods over supplements for fiber, how GLP-1 users are driving prebiotic adoption and why diverse fiber formulations outperform single-prebiotic strategies.