Vitamins & premixes

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Vitamin D improves outcomes of hospitalised COVID-19 patients

By Olivia Brown

A new study finds that supplementation with 25(OH) vitamin D in an Italian cohort of hospitalised COVID-19 patients that were deficient, resulted in a reduced length of hospital stay compared to those who were not supplemented.

July NPD Launchpad

July NPD Launchpad

By Olivia Brown

Mid-summer launches have seen substantial additions to the plant-based category, with supplements to support women’s and cardiovascular health, whilst the consumer demand for novel protein sources continues.

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Expert calls for the review of B-vitamin guidelines during pregnancy

By Olivia Brown

An expert in human nutrition has called for a review of the guidelines for B-vitamin intakes during pregnancy, with significant evidence noting heightened requirements throughout and significant benefits to maternal and offspring health following prolonged...

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The evidence on supplements for COVID-19 immunity

By Olivia Brown

Vitamin D, zinc, and selenium supplements have significant evidence to suggest intakes reduce the risk of COVID-19 infection and associated severe outcomes, whilst probiotics may enhance symptomatic and viral clearance.

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New FFQ can assess vitamin K intake in Mediterranean populations

By Olivia Haslam

Researchers have developed a new Food Frequency Questionnaire (FFQ) to assess vitamin K intake in the Portuguese Mediterranean population, addressing the inadequacy of existing FFQs for this specific population due to dietary pattern differences.

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Vitamin D levels linked to metabolic syndrome in PCOS patients

By Olivia Haslam

A new study investigating the influence of vitamin D on the incidence of metabolic syndrome and hormonal balance in patients with polycystic ovary syndrome (PCOS) has concluded that vitamin D supplementation could improve patient wellbeing.

Supplements launchpad: Cognitive health, hydration, immunity and protein

June 2023 Launch pad

By Olivia Brown

Nootropics and natural energy alternatives to support cognition have dominated product launches throughout June, whilst players in protein and immunity categories hold strong.

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Aligning mindsets for sustainable supplements

By Olivia Brown

Players within the health and supplement sector must come together to achieve united agreements on health policies and sustainability goals, agreed experts during the IADSA World Supplement Forum last week.

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Probiotics + vitamin D3 may boost performance in MMA athletes

By Stephen Daniells

Four-weeks of supplementation with a combination of five probiotic strains and vitamin D3 enhanced lactate utilization and offered anaerobic performance benefits for in mixed martial artists, says a new study from Poland.

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Editor's Spotlight: Startup Focus

Startup Goodrays creates “CBD for every occasion”

By Olivia Brown

UK-based startup Goodrays is seeking to bring the benefits of CBD to multiple consumer occasions throughout the day with its wide range of oils, gummies, and drinks.

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