Vitamins & premixes

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Holland and Barrett predicts health trends for 2024

By Olivia Brown

Following strong trends in protein and immunity throughout 2023, Holland and Barrett predicts new consumer demands for natural energy alternatives, cognitive care, personalised hormonal support, and optimised hydration in 2024.

Purity-IQ launches new tool to authenticate mushroom products

Purity-IQ launches new tool to authenticate mushroom products

By Danielle Masterson

They're in coffee, skincare, various gummies and inescapable at SupplySide West. Mushrooms are popping up everywhere. While there is a lot of enthusiasm around mushrooms, there's also a good amount of skepticism. That's where Purity-IQ...

November 2023: NPD Launchpad

November 2023: NPD Launchpad

By Olivia Brown

November new product launches feature on-the-go innovative proteins, nootropic productivity drinks for a natural brain-boost, and convenient lifestyle solutions for holistic health.

Adday: targeting the gut-brain axis for cognitive clarity

Cognitive Health Special

Adday: targeting the gut-brain axis for cognitive clarity

By Olivia Brown

Nutritional supplement company Adday have entered the cognitive health space with the launch of its new ‘Mind Focus’ powdered drink product, which contains an array of science-backed bacterial strains, botanical extracts, vitamins, and minerals to meet...

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French authorities label vitamin D as endocrine disruptor

By Olivia Brown

The French authorities have pursued the publication of the classification of vitamin D3 as an endocrine disruptor (ED), which will involve adding warning labels to products containing quantities of cholecalciferol above 0.1% by product weight.

Zooming in on the current regulatory challenges for active nutrition

Zooming in on the current regulatory challenges for active nutrition

By Olivia Haslam

Educating policymakers on the purpose of sports and active nutrition to achieve positive legislative change is the main challenge for the industry, the vice-chair of ESSNA, the European Specialist Sports Nutrition Alliance, told the audience of NutraIngredients’...

World Menopause Day: NPD Launchpad 2023

World Menopause Day: NPD Launchpad 2023

By Olivia Brown

On World Menopause Day, this NPD launchpad special provides an overview of the array of innovations that have entered the market this year to support the many symptoms that menopausal women struggle with.

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Supplements for menopause: what does the science say?

By Olivia Brown

As interest in women’s health grows, supplements containing ingredients ranging from black cohosh to red clover have gained consumer attention for their potential to reduce a range of menopause symptoms, but what is the scientific backing?

Headline news roundup: September 2023

Headline news roundup: September 2023

By Olivia Haslam

From WHO fighting infant formula marketing to enhanced botanical bioavailability with fermentation, September’s news roundup covers the latest developments in health, nutrition, and regulatory changes.

September NPD Launchpad

September NPD Launchpad

By Olivia Brown

As we enter autumn, powdered drinks enabling for convenient holistic health dominate new product launches, whilst gummy innovation continues.

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Challenging the vilification of ultra-processed foods

By Olivia Haslam

The co-founder of Huel has taken issue with the current rhetoric that all ultra-processed foods (UPFs) are ‘bad’ saying this is an argument based on oversimplification and privilege.

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Active Nutrition Summit: How to innovate in cognitive health

By Nikki Hancocks

The key drivers propelling interest in cognitive health supporting food and drink are plant-based nootropics, the gut-brain axis, and on-the-go delivery formats, according to expert insights set to be presented at the Active Nutrition Summit.

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MenaQ7 Vitamin K may offer heart protection in menopausal women

By Olivia Brown

In soon-to-be published research by Gnosis by Lesaffre, new findings suggest that daily intakes of MenaQ7 vitamin K supplement may improve blood vessel elasticity and regulate blood pressure in menopausal women with arterial stiffness.

August NPD launchpad

August NPD launchpad

By Olivia Brown

End of summer launches include pre- and probiotics targeting women’s health and immunity ahead of the approaching winter, whilst the hydration category continues to see innovation.

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Product Innovations

Vitafoods Europe highlight: Fucoidan

Vitafoods Europe highlight: Fucoidan

Fucoidans are bioactive compounds found naturally in brown seaweeds. Maritech® fucoidans are the world’s only high purity, certified organic fucoidans...