Supplements of a polyphenol-rich Bordeaux grape extract increased
power during exercise by 21 per cent, and increased recovery by
eight per cent, says a new study.
A bowlful of whole-wheat flake cereal and nonfat milk may work just
as effectively as specialized sports drink in boosting recovery
after exercise, researchers told attendees at the 54th Annual
Meeting of the American College of Sports...
Berkem is introducing a new grape extract called Powergrape with
specific ratios of different polyphenol families, which has yielded
positive results in a prospective study on antioxidant status in
sportsmen.
UK consumers are embracing sports nutrition as they aim to lead
healthier lifestyles - even though they may not need the cocktail
of nutrients intended for the pros. But as the market develops,
manufacturers are advised to ensure...
A new Commons Select Committee inquiry into technologies to enhance
sporting performance has been launched in the UK, which industry
insiders say presents sports nutrition companies with opportunities
for promotion.
Energy drinks push their way to the front of PepsiCo's portfolio as
the Gatorade brand drives forward third quarter sales alongside
more growth from diet and non-carbonated drinks, leaving fizzy cola
festering on the shelf.
Swiss pharmaceutical group Novartis is once again putting its
health food and sports nutrition products up for sale, according to
a report today in French business magazine Challenges.
Better-tasting and convenient performance foods are attracting
growing numbers of Europeans, many of whom are not sports
professionals, reveals a new report.
Manufacturers of sports nutrition products will have to clean up or
face the consequences of increased scrutiny from Europe, which this
week called for further action against doping.
Regular use of high performance sports drinks could lead to
troubling levels of tooth erosion, opening the door for the
development of low-corrosive alternatives, said scientists at the
University of Birmingham, UK yesterday.
The Olympic Games have triggered a raft of new sports drink
launches and heightened marketing activity that will benefit
further growth of Europe's €1 billion sports drink sector. But the
sector continues to attract a wider range...
Leading sports drink manufacturers are hoping to increase market
shares this year with major marketing campaigns to coincide with
the Olympics. But the more specialist sector could also get a boost
if a new protein-containing drink...
An alliance of sports supplement makers has managed to stall the
launch of a new European regulation that is set to tightly regulate
foods and beverages marketed to sportspeople.
Energy and sports drinks continued their rapid rise up the soft
drinks rankings last year, driven by new product launches and an
increasing trend towards convenience and on-the-go consumption. But
while most of the growth has come...
An energy drink developed by chemicals firm DSM is set to gain
further exposure prior to a commercial launch with use by the Dutch
national football team during Euro 2004.
Dutch vitamins and ingredients company DSM says its new sports
drink, PeptoProSports, has cleared tests for banned substances,
ahead of its launch during this year's Olympics.
Global sports and energy drinks showed continued growth in 2003,
far outpacing soft drinks in general with a 7 per cent increase,
according to new data from beverage industry analysts Canadean.
Manufacturers of sports nutrition products have formed a new
alliance to better represent their trade in the face of a
forthcoming directive, set to tightly regulate foods and beverages
marketed to sportspeople.
The UK is to launch the world's first scheme to screen sports
supplements for contamination with illegal performance-enhancing
drugs, according to a report in the New Scientist this week.
Leading Irish drinks group Cantrell & Cochrane has launched its
first functional beverage, an isotonic sports drink aimed at Irish
athletes and backed by a marketing budget of €1 million.
A new drink developed by Dutch life sciences company DSM helps
athletes achieve better performance levels than a normal,
sugar-based sports drink, claims the company.
A group of the world's nutrition experts met at the International
Olympic Committee's headquarters in Lausanne, Switzerland, this
week to review the latest developments in the world of sports
nutrition.
Swiss plant extract manufacturer Flachsmann yesterday introduced
its Green Mate extract to visitors at Vitafoods, the nutraceuticals
and functional foods show taking place in Geneva this week.
UK drug analysis company HFL has launched a testing service to
check for drug contamination of sports supplements. The new tests
will detect IOC-banned drugs such as nandrolone and ephedrine, in a
range of supplement formulations.
Early results from a new study show that adults who eat raisins
prior to and during intense workouts may modulate their levels of
oxidative DNA stress.
ConsumerLab has released details of the first nine products to pass
its "Athletic Banned Substances Screening Program". The programme
was set up at the request of the United States Olympic Committee.
German company Degussa BioActives, a leading maker of creatine
products, has been focusing on its sports nutrition segment this
year, actively promoting Creapure and other sports products at
trade shows. NutraIngredients.com spoke...
Sales of sports and weight loss supplements will continue to grow
at a fast pace over the next few years helped by increased
investment in packaging, marketing and advertising.
Clearly Canadian Beverage Corporation has introduced a new flavour
to its range of Reebok-branded sports drinks. The blackberry
variant joins the natural, berry and citrus flavours already
available.
In a major change of direction, the nutritional supplement
developer and marketer e Nutrition has decided to sell all its
existing businesses and acquire the sports equipment supplier
Torpedo Sports USA.
US company Nutravail has created a line of supplements which it
claims are guaranteed free of substances banned by the
International Olympic Committee.
The European Commission has taken the Italian authorities to the
European Court of Justice over its regulations governing sports
nutrition products. The Commission said that the Italian rules area
barrier to free trade within the...
