Energy drinks push their way to the front of PepsiCo's portfolio as
the Gatorade brand drives forward third quarter sales alongside
more growth from diet and non-carbonated drinks, leaving fizzy cola
festering on the shelf.
Regular use of high performance sports drinks could lead to
troubling levels of tooth erosion, opening the door for the
development of low-corrosive alternatives, said scientists at the
University of Birmingham, UK yesterday.
The Olympic Games have triggered a raft of new sports drink
launches and heightened marketing activity that will benefit
further growth of Europe's €1 billion sports drink sector. But the
sector continues to attract a wider range...
Leading sports drink manufacturers are hoping to increase market
shares this year with major marketing campaigns to coincide with
the Olympics. But the more specialist sector could also get a boost
if a new protein-containing drink...
Energy and sports drinks continued their rapid rise up the soft
drinks rankings last year, driven by new product launches and an
increasing trend towards convenience and on-the-go consumption. But
while most of the growth has come...
Manufacturers of sports nutrition products have formed a new
alliance to better represent their trade in the face of a
forthcoming directive, set to tightly regulate foods and beverages
marketed to sportspeople.
A group of the world's nutrition experts met at the International
Olympic Committee's headquarters in Lausanne, Switzerland, this
week to review the latest developments in the world of sports
UK drug analysis company HFL has launched a testing service to
check for drug contamination of sports supplements. The new tests
will detect IOC-banned drugs such as nandrolone and ephedrine, in a
range of supplement formulations.
German company Degussa BioActives, a leading maker of creatine
products, has been focusing on its sports nutrition segment this
year, actively promoting Creapure and other sports products at
trade shows. NutraIngredients.com spoke...
In a major change of direction, the nutritional supplement
developer and marketer e Nutrition has decided to sell all its
existing businesses and acquire the sports equipment supplier
Torpedo Sports USA.
The European Commission has taken the Italian authorities to the
European Court of Justice over its regulations governing sports
nutrition products. The Commission said that the Italian rules area
barrier to free trade within the...