Longevity

Longevity supplements: How are consumer demands shifting?

Longevity supplements: How are consumer demands shifting?

By Lauren Nicolle

As the popularity of longevity and healthy aging supplements continues to grow, consumers are starting to demand more from brands, according to Sophie Chabloz, co-founder and chief science officer of Avea.

Study links creatine to lower death risk

Study links creatine to lower death risk

By Asia Sherman

The market for creatine is expanding beyond the gym into the health and longevity space as mounting scientific evidence supports benefits spanning muscle health, brain function, energy metabolism and other elements of living better for longer.

The paradigm shift from healthy aging to healthspan

The paradigm shift from healthy aging to healthspan

By Stephen Daniells

Healthy aging was once the focus for older consumers interested in joint, bone or cardiovascular health products, but an important shift is happening as talk of cellular aging, healthspan and longevity are permeating mainstream discussions, says Nick...

Cellular health might be next big trend in ageless consumption

Cellular health might be next big trend in ageless consumption

By Lauren Nicolle

Blue zones, biohacking and reversing the biological clock. These are all relatively new buzz words which have made their way into mainstream discourse, causing a drive in demand for the next generation of anti-aging solutions.

Can NMN and NR improve muscle mass and function?

Can NMN and NR improve muscle mass and function?

By Lauren Nicolle

A recent review concluded that NAD precursors nicotinamide mononucleotide (NMN) and nicotinamide riboside (NR) are unlikely to support muscle mass and function in older adults. But does this review paint the full picture?

The microbiome’s next target: Healthspan

The microbiome’s next target: Healthspan

By Asia Sherman

As chronic stress, processed diets and environmental insults reshape our inner ecosystems, the business and science of the microbiome is turning to targeted microbial interventions that might help repair the biological wear-and-tear of modern living.

Pvolve and Tally Health partner for luxury longevity program

Pvolve and Tally Health partner for luxury longevity program

By Danielle Masterson

While personalized nutrition and longevity are trends that continue to gain momentum, the luxury program from Pvolve and Tally Health—which comes with a $5,900 price tag—tests how much consumers are willing to pay for healthspan.

What’s next for longevity in beauty?

What’s next for longevity in beauty?

By Kirsty Doolan

Longevity, defined as extending lifespan while maintaining health and appearance, has emerged as key trend in 2025. This sector is evolving rapidly, with current developments indicating significant potential for future growth and innovation in the beauty...

Unlocking longevity: How the microbiome shapes healthspan

Unlocking longevity: How the microbiome shapes healthspan

By Olivia Haslam

Could personalized microbiome modulation hold the key to reversing age-related decline? As the biohacker community experiments with gut-focused interventions, Bruno Balen, co-founder of AI-driven biotech start-up Ani Biome warns of the need for rigorous...