Longevity

Buck Institute expert on the challenges of aging research

Buck Institute expert on the challenges of aging research

By Stephen Daniells

There is huge excitement from the nutrition industry and consumers around healthspan and longevity, but clinical trials to study aging can be challenging because of the number of participants and durations needed. And don’t forget the troublesome...

Entrenching ergothioneine as longevity vitamin

Entrenching ergothioneine as longevity vitamin

By Asia Sherman

Emerging research continues to position ergothioneine—which up until recently was a fairly obscure dietary compound—as a longevity vitamin, one that is not required for short-term survival but perhaps essential for long-term health.

Science shorts: Collagen, NMN, longevity in this research round-up

Science shorts: Collagen, NMN, longevity in this research round-up

By Tingmin Koe

In this round-up, we bring you the latest research findings on health and nutrition, including new findings on collagen for wrinkles and knee pain reduction, nicotinamide mononucleotide (NMN) increasing hair length growth at the anagen phase and more.

NAD+ market analysis: From hype to reality check

Guest column

NAD+ market analysis: From hype to reality check

By Afif Ghannoum, CEO, CPG Radar

The NAD+ supplement market is experiencing a dramatic transformation that reveals a fundamental shift in consumer behavior. While scientific curiosity about NAD+ has surged 133% since early 2024, actual purchase intent has collapsed by nearly half.

Longevity supplements: How are consumer demands shifting?

Longevity supplements: How are consumer demands shifting?

By Lauren Nicolle

As the popularity of longevity and healthy aging supplements continues to grow, consumers are starting to demand more from brands, according to Sophie Chabloz, co-founder and chief science officer of Avea.

Study links creatine to lower death risk

Study links creatine to lower death risk

By Asia Sherman

The market for creatine is expanding beyond the gym into the health and longevity space as mounting scientific evidence supports benefits spanning muscle health, brain function, energy metabolism and other elements of living better for longer.

The paradigm shift from healthy aging to healthspan

The paradigm shift from healthy aging to healthspan

By Stephen Daniells

Healthy aging was once the focus for older consumers interested in joint, bone or cardiovascular health products, but an important shift is happening as talk of cellular aging, healthspan and longevity are permeating mainstream discussions, says Nick...

Cellular health might be next big trend in ageless consumption

Cellular health might be next big trend in ageless consumption

By Lauren Nicolle

Blue zones, biohacking and reversing the biological clock. These are all relatively new buzz words which have made their way into mainstream discourse, causing a drive in demand for the next generation of anti-aging solutions.

Can NMN and NR improve muscle mass and function?

Can NMN and NR improve muscle mass and function?

By Lauren Nicolle

A recent review concluded that NAD precursors nicotinamide mononucleotide (NMN) and nicotinamide riboside (NR) are unlikely to support muscle mass and function in older adults. But does this review paint the full picture?

The microbiome’s next target: Healthspan

The microbiome’s next target: Healthspan

By Asia Sherman

As chronic stress, processed diets and environmental insults reshape our inner ecosystems, the business and science of the microbiome is turning to targeted microbial interventions that might help repair the biological wear-and-tear of modern living.

Pvolve and Tally Health partner for luxury longevity program

Pvolve and Tally Health partner for luxury longevity program

By Danielle Masterson

While personalized nutrition and longevity are trends that continue to gain momentum, the luxury program from Pvolve and Tally Health—which comes with a $5,900 price tag—tests how much consumers are willing to pay for healthspan.

What’s next for longevity in beauty?

What’s next for longevity in beauty?

By Kirsty Doolan

Longevity, defined as extending lifespan while maintaining health and appearance, has emerged as key trend in 2025. This sector is evolving rapidly, with current developments indicating significant potential for future growth and innovation in the beauty...