News, Analysis & Insights on Nutrition, Supplements, and Health
The UK marketer of Shreddies breakfast cereal can continue to make claims that the product helps boost children's concentration in school but it must make their evidence clearer to viewers of their ad, said authorities last week.
Mice given high doses of vitamin E lived on average 40 per cent longer than a control group, report Spanish and Argentinian researchers, who suggest the results are down to the vitamin's antioxidant power.
Weekly comment
Cash, cash, cash. Castigated as simple asset-strippers out to make a quick buck, the entrance of private equity onto the food industry stage has participants chattering in the wings.
Food makers anxious to tap into the burgeoning market for functional foods might wish to promote the use of mushrooms, with fresh research from food scientists suggesting button mushrooms are the number one source for the antioxidant ergothioneine.
Probiotic bacteria drops appear to reduce the symptoms of colic in breast-feeding infants and could offer a natural, more effective alternative to conventional treatment, say researchers.