Archives for October 3, 2007

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Shopper marketing to increase brand competitiveness, GMA report

By  Lorraine Heller

Manufacturers of food and beverage products are expected to start investing more in shopper marketing strategies, which are widely thought to increase sales and competitiveness, and build brand loyalty, according to a GMA report.

Emails surface in Berkeley fraud case

By  Clarisse Douaud

In the latest string of developments surrounding a class action lawsuit against Berkeley Premium Nutraceuticals, the company is being accused of fraud and money laundering.

Tate & Lyle woos Asia with R&D drive

By  Jess Halliday

Tate & Lyle has opened a new research and development centre in Shanghai, China to help manufacturers develop food products that are targeted to the preferences of Asian consumers.

Lonza boosts FiberAid branding

By  Alex McNally

Lonza has stepped up branding of its prebiotic ingredient FiberAid in a bid to make the firm more recognisable to consumers.