Purity and simplicity drive health and wellness consumers, Mintel
Among the trends analyst Mintel has forecast for 2008, tap water, faux genomics and sustainability are most likely to affect the dietary supplement industry.
Archives for November 30, 2007
Whirlwind around stevia could also include DNA protection
Stevia, the natural sweetener causing a whirlwind of interest around the globe, could also be a rich source of antioxidants and may protect against DNA damage and cancer, says a study from India published yesterday.
Junk-free tops Mintels 2008 food trends
Cutting out the junk will be a major for manufacturers in 2008 said Mintel in its prediction of trends to shape food for the next 12 months, as consumers buy into natural and environmentally-friendly products.
Bamboo prebiotics boost gut health in the elderly
The gut health of elderly people is positively changed by xylooligosaccharides, found in bamboo shoots, fruit, vegetables and honey, and was more efficient than fructooligosaccharides and inulin, Taiwanese researchers report.
Enzymotec comes up with high purity brain ingredient
Enzymotec has said it can produce a 99 per cent pure form of its brain health nutrient phosphatidylserine (PS), which will make the product more attractive to manufacturers.