Archives for September 23, 2008

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Overdoing health claims can put consumers off

By Sarah Hills

The health and wellness trend in food is expected to endure tough economic times but there is a danger that food manufacturers could over medicalize their products, according to a research specialist.

Brown rice bioactives identified by researchers

By Stephen Daniells

A joint US-Japanese study has identified the compounds in pre-germinated brown rice responsible for the potential health benefits of this emerging health food.

September new ingredient round-up

By Shane Starling

The ingredient launches are coming thick and fast. NutraIngredients presents a selection of this month’s most innovative debuts.