Archives for October 29, 2009

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Waiting game continues in high dose supplement battle

By Jane Byrne

A further delay in the publication of the EU draft amendment of the maximum permitted levels (MPLs) for nutrients in food supplements leaves the UK and other member states' high dose supplements industry with still all to play for.

Coke defends omega-3 superjuice ads

By Shane Starling

Coca-Cola has defended a television advert for a DHA-fortified superjuice, saying the advert used humor to imply general brain benefits that were construed as being more specifically memory-boosting by the voluntary advertising watchdog.

Frutarom glucose control herb ready for US DS market

By Shane Starling

Frutarom USA has followed the European release of a herb extracted from the purslane plant that studies show have glucose-controlling properties, with a US launch targeting the dietary supplements area.

Rooibus extract may boost acai's health punch

By Stephen Daniells

Formulating açai products with extracts from rooibus tea may enhance the colour and improve the stability of açai’s healthy components, suggests a new study from Texas.