Archives for January 13, 2010

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Flour grade can boost healthiness of baked goods, says Pava

By Jane Byrne

Pava, a major Russian processor of flour and cereals, has developed a standard set of characteristics for its flour grade Zhitnitsa, with it said is rich in vitamin E and can help bakers provide healthier products to meet the growing demand for...

Heinz infant formula advert misleading, says ASA

By Jane Byrne

A complaint from viewers about a TV advert implying health claims with regard to a follow on formula from Heinz has been upheld by the UK’s Advertising Standards Authority (ASA).

Study: EU vitamin level-setting methods ‘fatally flawed’

By Shane Starling

Models being utilised by European authorities to determine upper safe limits (USLs) for vitamin and minerals used in food supplements are flawed and should be subject to “proper scientific validation”, say the authors of a study published in Toxicology.

$2m weight loss ruling sends warning to bogus claim makers

By Shane Starling

The recent federal district court ruling that has ordered a company to pay $2m to the Federal Trade Commisssion (FTC) for making misleading weight loss claims will act as “road map” in the sector, according to a veteran claims attorney.