Heinz infant formula advert misleading, says ASA
A complaint from viewers about a TV advert implying health claims with regard to a follow on formula from Heinz has been upheld by the UK’s Advertising Standards Authority (ASA).
Archives for January 13, 2010
Multivitamins may cut lung cancer risk in smokers
Multivitamins, folate, and green leafy vegetables may reduce the risk of developing lung cancer in current and former smokers, says a new study from the US.
Flour grade can boost healthiness of baked goods, says Pava
Pava, a major Russian processor of flour and cereals, has developed a standard set of characteristics for its flour grade Zhitnitsa, with it said is rich in vitamin E and can help bakers provide healthier products to meet the growing demand for...
Vitamin E may boost brain health after stroke
Tocotrienols may prevent nerve cell death in the brain following a stroke, suggests new research on this emerging form of vitamin E.
Black cohosh fraud common cause of Canadian liver toxicity
Health Canada is “monitoring the situation” after four of six black cohosh supplement products were found to contain related herbs, but not black cohosh itself.
Soy protein innovation may lead to functional food gel advances
Hydrogels made from soy protein could protect functional food ingredients through the gut, tapping the ever-growing health and wellness segment.
Study: EU vitamin level-setting methods ‘fatally flawed’
Models being utilised by European authorities to determine upper safe limits (USLs) for vitamin and minerals used in food supplements are flawed and should be subject to “proper scientific validation”, say the authors of a study published in Toxicology.
$2m weight loss ruling sends warning to bogus claim makers
The recent federal district court ruling that has ordered a company to pay $2m to the Federal Trade Commisssion (FTC) for making misleading weight loss claims will act as “road map” in the sector, according to a veteran claims attorney.