Archives for July 7, 2010

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Diabetes supplement rapped for misleading claims

By Shane Starling

The UK Advertising Standards Authority (ASA) has ruled diabetes claims for a dietary supplement are not scientifically backed and told the manufacturer the adverts must not appear again in their current form.

EC: Brand names can be health claims

By Shane Starling

Brand names such as Unilever’s Slim.Fast can be interpreted as health claims but the manner of interpretation is not yet set in tone, with further discussions required, according to the European Commission.

Cargill debuts flax/canola omega-3 blend

By Shane Starling

Cargill is launching a new omega-3, canola/flaxseed blend containing up to 30 percent ALA it says will enable food manufacturers to employ omega-3, nutrient content claims.