Archives for July 20, 2010

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ASA rules against constipation supplement adverts

By Shane Starling

The UK Advertising Standards Authority (ASA) has ruled against press adverts promoting the bowel health potential of probiotic and fibre-containing food supplements due to a lack of scientific backing.

Kellogg's new antioxidant labelled cereal makes 'no health claims'

By Jane Byrne

Cereal giant Kellogg’s said its new breakfast product will help consumers add antioxidants and other nutrients to their diets, in a launch that comes on the heels of an FTC settlement order imposed on the cereal maker last month over 'immunity' health...

EFSA sticks by lycopene safety assessment

By Lorraine Heller

The European Food Safety Authority (EFSA) has confirmed its previous risk assessment of lycopene, saying that the different opinion reached by JECFA is because the two groups have different interpretations of toxicological data on the compound.

GOED calls on US Dietary Guidelines omega-3 rethink

By Shane Starling

The Global Organization for EPA and DHA Omega 3s (GOED) says draft US Dietary Guidelines ignore the role EPA and DHA supplements and fortified foods can play in the prevention of heart disease and other chronic illnesses in healthy people.