Archives for December 8, 2010

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Frutarom prepares BLIS K12 future with consumer education

By Jess Halliday

Frutarom USA is adopting consumer marketing tactics in a bid to grow the market for its BLIS K12 probiotic, as there is currently more awareness of probiotics for gut health than in there is of chewable bacteria for oral health and immunity.

PepsiCo pays a high price for a gamble in Russian dairy

By Guy Montague-Jones

When PepsiCo put up $5.4bn last week to acquire Wimm-Bill-Dann, it was seduced by the promise of high revenue growth but like any high-yield investment the Russian deal does not come without risks.

AHPA calls for dialogue with ConsumerLab over testing methods

By Shane Starling

In the midst of a dispute over valerian product testing standards that has escalated into something far more rancorous, the American Herbal Products Association (AHPA) has called on ConsumerLab.com to seek industry counsel over those very same standards.

Bright Food close to GNC buy out

Shanghai's biggest food and dairy company, the Bright Food Group, is said to be close to an agreement to buy U.S. vitamin retailer GNC, for around $3 billion dollars.

How health claims could impact marketing ethics

The tough health claims environment in Europe could turn manufacturers towards more subtle – and maybe less ethical – marketing approaches, believes Henry Dixon of PR firm BDB.