UK watchdog censors immunity, eye, memory ads
The UK Advertising Authority (ASA) has ruled an email campaign for a magnesium supplement made misleading immunity claims.
Archives for March 11, 2011
Chia-cranberry blend targets digestive health market
Florida-based Valensa International is promoting a new chia-cranberry blend it says can ease digestion problems among those who typically eat a lot of fast food.
Australian state warns against heart-toxic slimming herbs
The Australian state of New South Wales is warning consumers off weight loss herbal products after testing revealed they contained toxic botanical extracts.
Olive oil polyphenols’ heart benefits boosted: Human study
Daily doses of polyphenol-rich olive oil may boost levels of an antibody that counters oxidized LDL cholesterol, thereby reducing the risk of artery hardening and heart disease, suggest new data from a pan-European study.
The uncertain future of relaxation drinks
The claims being made by relaxation drinks, seen as a counter to the burgeoning energy drinks segment, are not supported by much science.
Probiotic shows child constipation potential: Pilot study
The probiotic Bifidobacterium breve may be effective in increasing stool frequency in children with functional constipation, according to a new pilot study.