Vitamin fortification tops list of energy drink claims
A new Leatherhead report has highlighted how vitamin fortification and other ‘health and wellness’ claims are driving growth in the global sports and energy drink market.
Archives for April 25, 2011
Yerba mate extract may provide ‘new raw material’ for dietary supplements
An extract from yerba mate, a traditional drink from South America, may offer an antioxidant-rich alternative to the brewed tea for use in supplements, suggests a new study from Brazil.
Satiety claims ‘weak and misleading for consumers’: Scientists
Claims that a functional food may boost satiety are ‘weak and misleading for consumers’, and products with satiety claims should carry a label mentioning the ‘limited value’ of such claims, Dutch researchers report.
Well-fed Italian seniors may still need multivitamins: 10 year study
Health Italian seniors may be at risk of nutrient deficiencies despite being eating a diet with adequate energy and macronutrient levels, say results of a 10-year study from Italy.
‘Really outrageous’ claims on the wane in print/TV, says CRN
False and misleading claims – particularly on the web – continue to dent consumer confidence in supplements, but there are “fewer really outrageous claims on print and on TV today than there were five years ago”, according to the Council for Responsible...
Frutarom to launch immune ingredient
The US immune health segment has a new entrant, as Frutarom USA announces the launch of a standardized Pelargonium root extract, for use as a stand-alone or in more extensive immune health formulations.
Omega-3 may increase prostate cancer risk, but benefits outweigh: Study
Heart healthy omega-3 fatty acids may increase the risk of developing aggressive prostate cancer, whilst omega-6 and trans-fats may reduce the risk of the cancer, according to new research.
LycoRed wins UK government export award
Nutrition and fortification company LycoRed has won a prestigious Queen’s Award for International Trade from the UK government for its achievement in growing exports.