Archives for July 19, 2011

← 2011

No one strategy for all BRIC countries, says paper

By Ankush Chibber

Food and beverage makers should be prepared to move away from the conventional marketing strategies when it comes to countries like India and China, a white paper from UK-based Healthy Marketing Team said.

Krill oil again shows obesity benefits: Mouse study

By Stephen Daniells

Supplementing a high fat diet with krill oil may activate receptors that affect appetite and energy balance, suggest new findings from a mouse study with potential implications for obesity.

Health foods yet to catch up in India

By Ankush Chibber

Two product withdrawals in India for sugar-free and fat-free foods suggest that the country's consumers may not yet be ready for healthy options that taste differently from the full-calorie original.

Special edition: Diabetes

How do you sell healthy blood glucose to consumers?

By Elaine Watson

While a dietary solution to the ticking time bomb of type 2 diabetes would appear to have huge commercial potential, the US market for foods and supplements that keep our blood glucose levels healthy has yet to set the world on fire.

Novel oat beta-glucan attracts big guns in US food market

By Elaine Watson

Some of the biggest names in the US food and drink industry are experimenting with samples of a heart- and gut-friendly oat beta glucan soluble fiber that could also help them slash fat levels and clean up product labels.