Archives for July 24, 2011

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Fortification drives consumer definition of ‘healthy’

By Caroline Scott-Thomas

Fortification and added healthy ingredients are stronger factors in driving purchases of foods perceived as healthy than absence of less healthy ingredients like sugar, saturated fat and sodium, according to the results of a new survey.

Food supplements left out in the cold by UK dietary survey

By Shane Starling

The food supplements industry has expressed disappointment it was not given more credence in the face of a recent UK Department of Health (DOH) dietary survey that highlighted several significant dietary shortfalls.

New entrant set to shake up algal omega-3 market

By Elaine Watson

A new player is poised to enter the vegetarian omega-3 market with a production process it claims will enable it to make the long chain fatty acids EPA (eicosapentaenoic acid) and DHA (docosahexaenoic acid) from algae at a fraction of the cost of rivals.