Archives for September 20, 2011

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UK watchdog rules against acai ageing, energy, weight ads

UK start-up Cleanse & Detox.co.uk has been rapped by the UK Advertising Standards Authority (ASA) for making claims its supplements, “could reverse ageing, improve energy, or manage weight” along with other claims.

Nutrient powerhouse baobab attracts cereals big gun

By Elaine Watson

Baobab – the African superfruit packing an unparalleled nutritional punch – is being tested by a major player in the cereals sector and is set to feature in a clutch of new launches later this year from granola to chocolate covered fruit snacks.