Archives for September 20, 2011

← 2011

Nutrient powerhouse baobab attracts cereals big gun

By Elaine Watson

Baobab – the African superfruit packing an unparalleled nutritional punch – is being tested by a major player in the cereals sector and is set to feature in a clutch of new launches later this year from granola to chocolate covered fruit snacks.

UK watchdog rules against acai ageing, energy, weight ads

UK start-up Cleanse & Detox.co.uk has been rapped by the UK Advertising Standards Authority (ASA) for making claims its supplements, “could reverse ageing, improve energy, or manage weight” along with other claims.