Archives for October 27, 2011

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Innéov calls for complete EU health claims revamp

By Shane Starling in Paris at BFW2011

L’Oreal and Nestlé joint venture Innéov told a beauty foods and supplements congress in Paris yesterday that the European Union health claims laws that have stung its marketing need to be completely overhauled.

Kellogg’s to boost vitamin D levels to 25% RDA in its cereals

By Shane Starling

Kellogg’s UK “evolving fortification” policies have led to a commitment made today to boost vitamin D levels in a range of children’s breakfast cereals to 1.25 micrograms – or 25% of the UK recommended daily intake (RDA).

Poll: Do we need a clearer definition of ‘natural’?

By Elaine Watson

In the world of food marketing, perception is everything. Consumers want foods that sound wholesome, friendly, and above all “natural” – although they are rarely able to articulate what this means.