Archives for October 27, 2011

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Poll: Do we need a clearer definition of ‘natural’?

By Elaine Watson

In the world of food marketing, perception is everything. Consumers want foods that sound wholesome, friendly, and above all “natural” – although they are rarely able to articulate what this means.

Innéov calls for complete EU health claims revamp

By Shane Starling in Paris at BFW2011

L’Oreal and Nestlé joint venture Innéov told a beauty foods and supplements congress in Paris yesterday that the European Union health claims laws that have stung its marketing need to be completely overhauled.

Kellogg’s to boost vitamin D levels to 25% RDA in its cereals

By Shane Starling

Kellogg’s UK “evolving fortification” policies have led to a commitment made today to boost vitamin D levels in a range of children’s breakfast cereals to 1.25 micrograms – or 25% of the UK recommended daily intake (RDA).