Coca-Cola in hot Vitaminwater over claims (again)
Vitaminwater, the enhanced water brand Coca-Cola acquired when it paid $4.2bn for New York-based Glaceau in 2007, has come under fire for its claim-making once again, this time in the UK.
Archives for January 4, 2012
Victory for Powerade in Jessica Ennis advertising standards scrap
The UK Advertising Standards Agency (ASA) has rejected complaints against Coca-Cola brand Powerade which claimed the firm’s hydration claims – backed by UK Olympic athlete Jessica Ennis – were unjustified.
Calories alone, not protein, responsible for body fat increases, says research
Calorie consumption alone is responsible for increase in body fat, whilst protein intake may contribute to changes in energy expenditure, according to new research.
Lupin flour can improve nutritional value of muffins, study finds
Replacing wheat flour with lupin flour by up to 30% can increase protein and dietary fibre content without affecting taste, colour, texture and flavour, according to researchers in Australia.
News in Brief
Wellness International eyes US expansion after NSF Certified for Sport approval
Wellness International Network is forecasting a large expansion in the United States sports market following its NSF Certified for Sport program certification.
NutraIngredients-USA predicts top industry influences in 2012
As the New Year begins, NutraIngredients-USA predicts the top issues likely to have the greatest impact on the US dietary supplements industry in the year ahead.
Top 10 nutrition trends include ‘naturality’, energy and joints
‘Naturality’, energy and muscle, bone and joint health will be among the top 10 food, nutrition and health trends for 2012, according to a report just published by New Nutrition Business.
Micronutrient combination may boost male fertility: Study
A combination of eight micronutrients may boost sperm quality and enhance the chance of conception, suggests new data from Austria.
News in brief
NPA announces winners of 19th Annual NPA Awards
Rutgers University’s James Simon, PhD, and Growing Power’s Will Allen are amongst the winners of this year’s Annual NPA awards, as the trade association again honors outstanding contributions to the natural products industry.
Cargill wins EU novel foods approval for omega-6 form ARA
Cargill is celebrating the European Union approval of a Mortierella alpine, algae fermented arachidonic acid (ARA)-rich oil, to be used in infant formula and formula for older children.
GMP Labs gets NSF Certified for Sport
Anaheim-based GMP Laboratories of America Inc has been Certified for Sport by NSF International, as the company met stringent certification requirements, including testing for more than 150 banned substances.