Archives for June 10, 2012

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Dispatches from Vitafoods Europe 2012

South Korea, China and Indonesia: Omega-3 ‘ones to watch’

By Kacey Culliney from Geneva

South Korea is Asia’s fastest growing omega-3 market underpinned by new government legislation with high recommended daily intake (RDI) levels but China and Indonesia also hold potential, according to executive director of GOED.

Our brand-building strategy is paying off, says Schiff Nutrition boss

By Elaine Watson

Schiff Nutrition’s decision to pump all available cash into branding and innovation instead of deep discounts has paid off for its Move Free joint care brand, with posted a 25% surge in sales in the third quarter in a category that was “basically flat”,...

DISPATCHES FROM VITAFOODS EUROPE 2012

Industry must tackle ageing in ‘more comprehensive’ way

By Nathan Gray

The functional food and nutritional supplement industry must tackle the key issues of anti-ageing in a ‘much more comprehensive’ way than it currently does, warns leading ageing expert.

Dispatches from Vitafoods Europe 2012

Omega-3 suppliers must know their consumers

By Rod Addy

Omega-3 suppliers must get to grips with their manufacturing customers and with consumers if they are to market their products successfully, according to Virpi Varjonen, executive consultant at commercialisation agents Invenire.