Archives for December 18, 2012

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‘Drinkifying snacks’: PepsiCo mush or master stroke?

By Ben BOUCKLEY

Despite giving us object lessons in corporate word wash, can PepsiCo pull off what seems like a slightly puzzling mission, namely a long-term plan to ‘drinkify' snacks and vice versa under its Power of One banner?

Yakult plans to ‘dissolve’ Argentina business

Yakult has announced that it intends to completely dismantle its Argentinian business, citing the problems encountered establishing a “sufficient business foundation” in the country.