2011 LAUNCH FAILED TO TAP $770M 'SUSTAINED ENERGY' MARKET IN GREAT BRITAIN?
'Poof!' CCE's Powerade Energy is gone…like Keyser Söze in The Usual Suspects!
Coca-Cola Enterprises (CCE) has quietly withdrawn Powerade Energy, which took it took two years to develop, from sale in Britain and one industry source tells us he thinks the launch was ‘foolish beyond belief’