Archives for August 7, 2013

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No boys allowed: What’s so girly about yoghurt?

By Caroline SCOTT-THOMAS

There’s a marketing experiment going on in the yoghurt aisle. Two yoghurt brands recently have positioned themselves as ‘yoghurt for men’. Is ordinary yoghurt really so girly?

Herbalife granted 25th direct selling license in China

By Hank Schultz

Direct selling giant Herbalife has passed a milestone by receiving its 25th direct selling license in China.  Direct selling activities are closely regulated in China, making the receiving of licenses a key metric for growth in the country.