Archives for August 7, 2013

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Herbalife granted 25th direct selling license in China

By Hank Schultz

Direct selling giant Herbalife has passed a milestone by receiving its 25th direct selling license in China.  Direct selling activities are closely regulated in China, making the receiving of licenses a key metric for growth in the country.

No boys allowed: What’s so girly about yoghurt?

By Caroline SCOTT-THOMAS

There’s a marketing experiment going on in the yoghurt aisle. Two yoghurt brands recently have positioned themselves as ‘yoghurt for men’. Is ordinary yoghurt really so girly?