Archives for September 10, 2013

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ANALYST WARNS BRANDS MUST BE 'EXTRA VIGILENT'

Chinese fake seizures prompt Red Bull response

By Ben BOUCKLEY

Red Bull insists it watches the Chinese market closely to guard against fakes after authorities arrested 13 people in August and seized thousands of counterfeit energy drinks, as an analyst warns the issue is a serious problem in 'virtually every product...

Infant food flop: Study finds nutritional faults in popular brands

By Annie-Rose Harrison-Dunn

The majority of infant weaning foods available in the UK do not provide the nutrient density and diversity of taste and texture needed in this formative stage and may encourage bad sweet tooth habits in the future, research has claimed.

Charging for seminars increases engagement, Xymogen CEO says

By Hank Schultz

Florida-based nutraceutical company Xymogen has announced a seminar series with an interesting twist: The company is asking participants to pay an entry fee for something that functions in part as a branding event.  But CEO Brian Blackburn has found that...