Archives for December 12, 2013

← 2013

What is the functional food magic number? Why, 0.84 of course…

By Diana Cowland

At what point are consumers prepared to purchase fortified or functional foods and drinks? That’d be 0.84 according to the fortified/functional (FF) curve. Say what?...Euromonitor International analyst Diana Cowland explains why traditional markets...

Vitamin-shy Asia-Pacific on verge of osteoporosis crisis

By RJ Whitehead

A new report by the International Osteoporosis Foundation, shows that osteoporosis is a looming crisis throughout the Asia-Pacific region, with half of the world’s sufferers set to come from Asia by 2050.