News, Analysis & Insights on Nutrition, Supplements, and Health
Having a good product is one thing. Branding and marketing it effectively is another, and Vipe Desai, founder and CEO of HDX Hydration Mix—a company marketing a healthy hydration supplement—knows this better than most. Desai helped introduce Red Bull to...
The European sports nutrition sector is joining with authorities like the UK Food Standards Agency (FSA) to wipe out an illicit trade in the dangerous fat burning, fertiliser chemical DNP (2,4-Dinitrophenol) that has been linked to more than 60 deaths...
The EU’s central science agency has proposed an adequate intake (AI) level of 150 micrograms (µg) for adults in a draft opinion published today and open to public consultation.
The krill sector, a hotbed of news in recent weeks, could acquire a new production player after a successful test aboard a fishing vessel of a new extraction technique by Tharos Ltd., a Chilean firm that has worked on the technology end of the business...
A compound derived from the roots of the Chinese herbal medicine plant Corydalis yanhusuo may be effective at reducing pain, according to new research in rats.
Attaining a positive health claims opinion from the European Food Safety Authority (EFSA) may be of more importance immediately in the US than in the EU, says leading inulin supplier Beneo.
Shoppers are more likely to buy healthy foods if they are given strong visual prompts in-store, according to a new study.
Interview with Hunniwater founder Karin Butler
In a market with a long professed love of natural, sustainable and healthful food and beverage and an equally strong penchant for small business, a manufacturer of raw honey-infused waters found an incubator for the brand it hopes to take nationwide.
Use of vitamin E alpha-tocopherol supplements may reduce the rate of bone fractures in older people, says a new study that supports the potential bone health benefits of the vitamin.
The metabolic benefits associated with increased an increased dietary intake of fermentable fibres may be due to the way in which our bacteria in use them to control levels of intestinal glucose, say researchers.
Dietary supplement users have different habits and reasons for supplementing their diets, but what does the who, what, where, when, and why of supplement consumers look like?
American direct selling company Nu Skin has hit back at an article in an official Chinese newspaper that slammed the firm's marketing techniques as tantamount to "brainwashing".