Archives for June 22, 2014

'If they are not included, they may be relegated to novel food hell'

And the losers were… BELFRIT’s missing botanicals compiled

Firms must fight the case of the botanicals that did not make it on the BELFRIT list, according to a consultant behind a comprehensive index of those excluded from the Belgian, French and Italian agreement.

How to win or lose on the functional foods market

Health matters but convenience matters more, according to a report that looked at why functional foods succeeded or failed in the market place.

Study finds calcium fructoborate lessens knee pain

Calcium fructoborate may reduce knee pain as measured on two well-accepted scales, according to a recent study.

EXPERT SAYS BRAND BROKE 'EVERY RULE OF HEALTH MARKETING'

Psychoanalyzing Nestle’s Nesfluid nightmare: ‘Brand promised something for everyone, appealed to almost no-one’

Functional foods expert Julian Mellentin says Nestle’s failed health drink Nesfluid was a confusing launch promising nutrition, hydration and an alphabet soup of health benefits in a dubious-tasting beverage range.